Similarity = fatal
Concept and design of new identity, logo, brochure, poster, catalogue, bag (catalogue=bag) and other items.
Major Art Fair was a new dutch art event held for the first time in 2002 in Amsterdam. with a small number of leading (mainly dutch) galleries. MAF established itself as a quality driven alternative to the massive RAI Art Fair in Amsterdam.
→ catalogue a = bag
→ catalogue b = book
→ unfolded bag = poster
→ catalogue b = book = inside bag
→ cut-out pictures = poster = bag = art